How Locals Make Tourism a Better Experience

Back in the 1980s, Paul Hogan’s famous tourism campaign invited the world to experience Australia with a simple but compelling offer: “I'll slip an extra shrimp on the barbie for ya.” But as Hogan has pointed out, visitors don’t just coming for the beaches and bikinis—they visit for something much deeper: an experience, and a big part of that experience is meeting the locals. At Locals Discount, we believe this principle is as true today as ever.

Tourists seek out not just the stunning landscapes or attractions of a region—they want authentic interactions that allow them to connect with the local culture and community. Whether it’s discovering a hidden cafe on the recommendation of a local or being informed of a favourite destination by someone who knows the area intimately, these personal touches add richness and depth to the travel experience.

For tourism operators, having locals involved is more than just boosting sales—it enhances the visitor’s experience. When tourists engage with locals, they’re not just seeing a place—they’re feeling it. This human connection leaves a lasting impression, creating fond memories and deeper stories that travellers take home with them.

In the end, tourism is about more than just visiting attractions; it's about engaging with the heart and soul of a place, and locals play a crucial part in that. It’s true, it’s not just about the beaches and bikinis—it’s about the people. At Locals Discount, we’re proud to foster that connection, enriching the tourism experience for both locals and visitors alike.