1.    Who is eligible for the locals' discount? 
Note: Consider the geographic region and how it will be defined. This could be postcodes, specified locations or the state.

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2.    What documentation or proof is required to qualify for the locals' discount? 
Note: Often photographic ID is required and/or a utilities bill.

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3.    What is the discount percentage or amount offered to locals?
Note: The discount needs to be reasonable, but not costly to your business.

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4.    Are there any restrictions on the days or times when the discount is applicable?

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5.    Can the locals' discount be used in conjunction with other promotions or offers?

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6.    Are there any age restrictions for the locals' discount?

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7.    Does the locals' discount apply to all products or services offered by the business, or are there exclusions?

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8.    Can I share the locals' discount with friends or family members who are not locals?

Note: A friends of locals’ offer is a good way to tap into the Visiting Friends and Family (VFR) market.

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9.    How long is the locals' discount valid for? Is there an expiration date?
Note: Long term offers allow generation of word-of-mouth and can create lifetime value with local customers. Additional short term offers can enhance interest to repeat customers. The goal is to make local customers regular customers.

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10.    Is the locals offer subject to change due variables such as weather or other conditions? 

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11.    All the details on localsdiscount.com.au or a link to the business website? Either way is fine, so long as the customer can contact the business for bookings.